Articles, Writing

Cover Story: Nightmare Tenant/Foundations

“Don’t judge a book by its cover” is the traditional adage; however, in today’s self-published and digital world, it’s increasingly idealistic and out of date. In this post I want to go over some of the behind-the-scenes design choices I made when commissioning the Nightmare Tenant cover, and that of its companion book and prequel, Foundations.

Comparison Titles and concept

The first step was to look at my genre and identify some comparison titles for an idea for how I wanted. It’s important to look along your virtual “shelf” to see what comparable books in genre look like so what is commissioned is not incongruous – there’s conventions and standards within each genre that should be acknowledged.

For instance, rainbows and butterflies would not have been appropriate for Nightmare Tenant:

  • Incongruous to the feel and vibe of the story; ergo this could deceive the reader
  • Incongruous to the genre conventions I had identified; the book just wouldn’t sit right as a horror book

I found two such books on the Amazon store when researching my genre that I felt would be great inspiration for the Nightmare Tenant cover:

Book cover comparisons and the Nightmare Tenant concept

I then thought about how I would like my cover to look before creating the roughest of rough concepts.

It was at this point I commissioned Les (aka GermanCreative) to design and create the final cover. We discussed what elements to use and what stock images to use to create the photo-manipulated cover but beside my concept and picking images, I left the “design” largely to her to realise and visualise, based on my concept and the comparison covers.

Adjustments

When I received the first version of the cover I was beaming from ear-to-ear as I was so pleased with how Les had transformed my concept and comparison covers. The added elements – the textures, backgrounds and effects really sold the effect and vibe of Nightmare Tenant and I was pleased that she had gone above and beyond in adding those details.

However, I didn’t immediately accept the first version – I took a day or so to digest and look at it critically before calling it done.

I showed the cover to a couple of author friends who were impressed. But beyond a few minor tweaks – such as moving the Nightmare Tenant title slightly lower, there wasn’t significant changes.

High-res vs low-res

The high-resolution, full size cover image of Nightmare Tenant looks fantastic; so much so I have an art print of it in my office. However, an important note is that is not how a large amount of people will view it.

First version of the Nightmare Tenant cover as resized to Amazon’s display size (desktop)

When I received the initial version, one of the steps I took when considering my revision was to resize the image to the size at which it is displayed on Amazon.com. This was a crucial step – when viewing it at this resolution I noticed that the author name simply wasn’t prominent enough. Why is this important? My author name is my brand so it is important that it is prominent and legible at the resolution that readers will see it on the web when browsing or scrolling – I only have perhaps a fleeting moment to grab their attention in that time so it’s crucial that everything important on the cover is legible.

Nightmare Tenant Amazon search result with the amended cover

These two corrections were made without incident to my satisfaction and the final cover is one I am immensely proud of.

Comparison of the first version (left) and final version (right) covers for Nightmare Tenant

Foundations

Foundations is the free reader magnet I currently give away to subscribers to my newsletter. It also serves as a standalone prequel/introduction to Nightmare Tenant.

I went to the expense of commissioning a cover for Foundations because, even as a free reader magnet, it deserved to be treated as “seriously” as a full paid release. This is the book I use to introduce readers to my author community and it’s an important marketing tool for that reason.

The cover design process was streamlined; as it was a companion to Nightmare Tenant I used a lot of the motifs and layouts to tie the pair of works together visually and graphically.

I did have a late change to the imagery; the initial image with the party scene on the bottom half of the cover just didn’t quite gel for me so I had it swapped out for the crypt scene which I feel worked much better.

When it comes to book cover design – whether covers I design myself or commission, attention to detail is key for not only getting the effect you want but in maximising exposure of your author brand – you may only get one opportunity to “wow” a particular set of eyeballs and those first impressions – and making them memorable – really do count.

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Articles, reading

Book Thoughts: Abandoning eInk for Real Ink

Book Thoughts by Richard Holliday

In 2011 I got my first and so far only Kindle – a grey Kindle 4 – and it revolutionised how I read. And now it sits begotten and forlorn on my shelf in its battered folio case, surrounded by paperbacks.

Honestly even thinking about this makes me realise how irrational this is. But front and centre I’ll admit now that I am re-converting back to paperbacks, to the degree even that I’m seriously planning to rebuy the books I have on Kindle as physical dead trees.

It’s mad isn’t it?!

Now don’t get me wrong, the Kindle is a fantastic piece of kit, and my Kindle is one of the rare pieces of technology I own that I truly love unconditionally. The eInk display is pretty much paper-like, without the glare of a backlit LCD that is objectively bad for your eyes. Indeed, the eInk is legitimately better paper than paper – features such as dynamic text size, font choice, and even context info and inline dictionary definitions for those tricky words make it objectively more capable than paper.

books on wooden shelves inside library

A Kindle can contain hundreds of books and not weigh the same as a small car. The battery lasts forever – even on my ancient Kindle 4. It fits in a bag very easily and  the latest Paperwhite versions can even be read in the dark. But the Kindle remains a technological item in that it does run out of battery, it is reliant on WiFi and these niggles can break the experience of reading that a paperback – or other physical book – simply doesn’t need to worry about.

black and white bed stripes kindle

Largely I’ve found that Kindle books aren’t that much of a saving on traditional paperbacks, so the cost savings are modest. Taking into account, as of time of writing, three popular books sourced from the Top 50 Fiction on amazon.co.uk:

  • The Testaments by Margaret Attwood – Kindle £9.99; Hardback £10 Saving: 0.1%
  • The Holiday by TM Logan – Kindle £2.60; Paperback £6.60 Saving 87%
  • Echo Burning by Lee Child – Kindle £1.99; Paperback £7.99 Saving 75%

I’ve also drilled down into the Top 100 Sci-Fi Fiction:

  • Artemis by Andy Weir – Kindle £4.99; Paperback £8.96 Saving 45%
  • Neuromancer by William Gibson – Kindle £5.99; Paperback £6.87 Saving 13%

AmazonSept19Kindle

Already it could be said that the potential savings are considerable with a few exceptions; surely savings upward of 33% could be worth the downfalls of the format that I’ll touch on soon. It’s important also to note that there’s a few important caveats on that quick comparison: quite a few of the paperbacks are not discounted; the Kindle editions quite frequently are, heavily so. I’ve been able to find a great deal of mainstream chart books, for instance, the Lee Child Jack Reacher novels, significantly cheaper in physical format outside of traditional bookshops (think: supermarkets). This phenomenon was reflected in a couple of examples that I located of high-profile books being cheaper in paperback than Kindle, or more commonly, where the saving on Kindle was not significant:

  • Killing Floor by Jack Reacher – Kindle £4.99; Paperback £4.50 Expense 10%
  • The Girl on the Train by Paula Hawkins – Kindle £4.99; Paperback £5.99 Saving 17%

Of course it would be facile of me to disregard totally the trend for ebooks to be cheaper; it’s not a hard and fast rule, but a general trend, and it depends totally upon publisher and offer time. And those savings come at a price nonetheless, it just may not be monetary.

One of the things I’ve found refreshing about my own personal paperback renaissance is the sense that I am owning my books. With Kindle and other ebook platforms, you simply own a licence to access the content via the vendor in question’s storefront or platform – and your books are only readable on that specific platform due to DRM (though there’s millions of free ebook files to be found). Amazon’s infamous instance of remotely deleting 1984 from people’s Kindles is a tart example of the fallacy in this model, arguably. And indeed, what happens if the obscure format becomes unsupported?

And there’s something wholesome and comforting about perusing the shelves of a bookshop and taking punts on recommendations left by the staff, who all love reading themselves. Indeed, some of my favourite reads recently have been ones I’ve taken a punt on after spying a book in a bookshop – Feed by Mira Grant and The Blinds by Adam Sternbergh are two notable recent ones I thoroughly enjoyed.

The fuzziest reason I’ve gone back to physical books is the sheer experience. The feeling, the smell and the sensation of looking at a dead tree with some ink and hallucinating is really rather magical. Quite often when I do use my Kindle these days I have to think if I remembered to charge it recently, whether it was still connected to my WiFi, or whether I’d sent the document I wanted to read on it… with a paperback book I’ve found there’s none of those considerations – one just sits down and opens the book. While over time I have adjusted to a largely digital world and workflow – lord knows, I’d love a typewriter, for romantic reasons; my productivity would crater however – there’s something about the simplicity that comes from an analogue experience that just flows better for me. Again it’s fuzzy, sentimental reasoning, and I have no grudge or ill will towards those who live for their eReaders, but reading should always be a comfortable, personal experience and these days I’m content to bury my head in a well-presented paperback.

But the whole precis of this discussion is that I simply don’t much enjoy the Kindle experience, and that’s a shame – as I recognise the benefits of the Kindle: features like X-ray, the ability to store hundreds, even thousands of books, adjustable text size, font and margins… but it just comes across as a little soulless. So much so that I’m honestly deciding whether to start re-buying my Kindle purchases as paperbacks, a process I’ve already started with the likes of The Fog by James Herbert and One by Conrad Williams. But also series I want to rediscover – I recall reading a fair number of the Lincoln Rhyme books by Jeffrey Deaver and in a weird way they seem less accessible on my Kindle!

I’d be interested to see what people think in the comments! Get to it!

Stock photos by by Caio Resende and Stanislav Kondratiev on Pexels.com; Waterstones Piccadilly (London) from Havwoods.co.uk

Amazon prices correct as of 14th September 2019

Articles, reading

Book Thoughts: The Attraction of Physical Bookshops

Book Thoughts by Richard Holliday

A recent newsworthy event was that Waterstones, arguably the leading High Street brick-and-mortar bookshop here in the UK was to acquire Foyles, a chain of independent bookshops with a storied history.

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The outside of my local Waterstones

Ordinarily I would be fairly unimpressed at the homogenisation of the marketplace as I do believe competition fosters the best – indeed, over the last fifteen years or so the number of discrete chains of bookshops has steadily declined through acquisitions. Borders, Dillons, Ottakars… I was even a little disappointed when I visited Hatchard’s in Piccadilly at the recommendation of a friend to find it was a slightly-rebadged Waterstones. Not that that was intrinsically bad… but I’d left the flagship Waterstones store (which I instantly fell in love with) to explore this purported quirky independent.

Returning to the point: the UK retail book market has essentially homogenised into three large players whose stores I do frequent often – a trip down the High Street usually results in popping into all three:

  • Waterstones is the “full-fat Coke” of UK bookshops – stores that have wonderful bookish atmospheres that encourage browsing.
  • WH Smiths, whose more utilitarian “plain vanilla” shops lack a bit of soul, but WH Smiths has that rich history behind the name, for it was WH Smiths that led the popularisation of fiction back in the Industrial Revolution;
  • The Works, a young upstart whose stores are cheap and cheerful, usually packed with items and nick-nacks I have no interest in purchasing but there’s always the chance of a discount steal. Indeed for a long while I did not know that The Works sold books!

Why am I telling you this? Waterstones would have you believe that the acquisition of Foyles is about challenging Amazon as the big intangible behemoth. Whether that’s strictly true (or if it’s a calculated attempt to simply buy up market share) is not really the remit of my blog but it’s a precursor to the point I want to make and started with in the first Book Thoughts post.

But what’s interesting is that each of those three major chains seems to have carved out their own particular part of the book market – Waterstones is perhaps more “premium”; WH Smiths is more in the middle; The Works serves the budget end of the market. And that’s actually a great thing as it serves the entirety of the market with pretty good bookshop coverage – something for everyone!

Not only, in recent times, do I read more physical books while my Kindle gathers dust in a drawer, I find myself purchasing these books in a physical bookshop – usually but not always a Waterstones. Waterstones is certainly not the cheapest place to purchase books but, much like libraries, physical, tangible bookshops I think are important to support.

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I’ve actually been one of those people who goes into a bookshop and photographs a book to look it up later. Indeed, throughout University my first port-of-call would be to buy the paperback on Amazon and have it whisked at near-light speed to me via Prime – because it was convenient and I was hardly the most assiduous student, a fact I take no pride in.

But what I’ve noticed more than anything… buying books on Amazon is so mechanical and, if you like, soulless an experience it’s a little disheartening. What Waterstones, especially, but the others do well also, is to foster a sense of discoverability. Browsing in Waterstones is a joyous experience because their stores are near-universally great places. There’s a sense of care and attention, maybe even a bit of personalisation in each when it comes to the table displays and endorsement cards that adorn shelves.

Again, whether that’s a corporate missive or genuine is neither here nor there. This post is not intended to be a treatise on the rights and wrongs, and the motivations of large companies. I’ve had wonderful experiences buying books from Waterstones, chatting to engaged and enthusiastic staff… it’s an experience I feel Amazon cannot replicate. Amazon does a lot well, but this is one thing I feel visiting a physical store cannot compare to.

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My local Waterstones in Sutton, South London. Photo credit: Tony Monblat

That’s not to say Waterstones as a company is perfect. I’m aware of stories where they’ve acted what seems to be capriciously in notable times, and they’ve perhaps thrown their weight around as the UK’s dominant bookseller to mistreat authors. And it’s easy to chalk them up as another “big corporation” – this is by no means a total defence of Waterstones, but neither is it a total defence of Amazon. Waterstones may still be the biggest bookshop chain in the UK, and about to grow some more, but even then as a corporate identity Amazon is a truly gargantuan behemoth.

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My local Waterstones in Sutton, South London. Photo credit: Tony Monblat

What I am defending is the experience that a physical bookshop gives to its customers – this an experience I am totally in favour of. Waterstones are the totem of what I’d call a welcoming environment for book lovers – not to say independent bookshops are worse, but Waterstones as a brand are cementing their position. And their shops – like all bookshops – are ones we should support as readers.

Physical books are making a surprising comeback, and I’m happy to think about factors other than solely the bottom line on my wallet. I’m happy to pay for the experience of walking into a bookshop and enjoying the experience of being there. Amazon might have the convenience and price factor (and I’m not for one moment saying I’ll never buy a book on Amazon again) but they lack the experience and discoverability that walking around a physical bookshop can provide.

Oh, and the irony among irony? Waterstones’ website is a pale imitation of Amazon – so the battle lines are drawn!